Empower Your Marketing and Sales Efforts
Our track record is among the top in the nation at providing analyses, models, and tools to help optimize the allocation of marketing expenditures to increase sales and profits. Our specialties include modeling/analyses to derive/ evaluate/ enhance/ or optimize:
- Sales,
- Loyalty,
- Profitability,
- Targeting,
- Segmentations,
- Promotions,
- Web-Sites,
- The Marketing Mix,
- Media/Channel Allocation,
- Reach, Frequency,
- Timing and Flighting of Promotions,
- Spending Level on Advertising/Promotions,
- National and Spot Advertising,
- Creative and Messaging,
- Web-Based Advertising,
- Direct Mail, and Email Advertising,
- OTM Scripting,
- Call Center Optimization,
- Price Elasticities,
- Creative and Messaging
Example: The Marketing Mix.
Getting the “best bang for the buck” on Market Mix expenditures is vital to maximize sales and profits. Wrong understandings of what works can lead to huge loses in sales and profits.
Case in point, a Fortune 100 corporation used the services of a major consulting house to determine the effectiveness of its mass media advertising. The consulting house concluded that the advertising was not effective and recommended it be curtailed. The marketing team was convinced that the mass media advertising WAS effective. The Director had a major dilemma as to follow the consultants advice (whose study was paid for by executives higher than his own Divisional Level Management position) or that of his senior management team.
Decision AIds has an extensive track record in measuring the effects of the Market Mix and in particular advertising (and has succeeded in doing such where teams of PhDs could not, work has been reviewed by top professors, and received much acclaim). The new analyses showed that in many places the advertising was HIGHLY effective-- and importantly when and where it worked best. Programs were put in place so the team would KNOW what worked, how well it worked at increasing sales, and how to even further enhance the effectiveness by learning what promotions, messages, creative worked best.
In addition, "What if" capabilities have been provided to many companies to evaluate the effects of changes in advertising and promotional spending levels, prices, etc. These "What If" tools can allow managment to plan and allocate resrouces to what works best and have frequently lead to significant and quick increases in sales and profits.